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Throughout its 117-year history, ASHRAE has been the go-to source in the HVAC&R industry for standards, education and other resources for engineers. As the role of HVAC&R has progressed to incorporate many facets of building design, construction and operation ASHRAE has changed as well. Today, ASHRAE is announcing an evolution of its brand to reflect those changes. Elements of the repositioning include a refreshed logo, a new tagline and a change to using only its acronym.
The announcement was made at the Society’s 2012 Winter Conference, held Jan. 21-25 in Chicago...
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